Monday, June 17, 2019

Keyword Research for Search Engine Optimization


Investigating watchwords is the initial phase in the improvement procedure of any blog or site be it Blogger or WordPress. Before we plunge into watchword inquire about, first we should examine What are catchphrases?

Catchphrases are the words, expressions or inquiries that the clients enter in the web search tools when they are searching for something. Watchwords are otherwise called pursuit questions.

These words or expressions when entered in the web indexes return results as website pages on the web crawler result page. Here's a case of a hunt question.

Now when you search for this query you will only get results that will show you hotels in Singapore. This phrase will only bring in users who are looking for Hotels in Singapore.
This is one of the most significant reasons you need to perform keyword research. Here are some other reasons

Why is keyword research important?

  1. Keywords make it easy for search engines to identify content.
  2. While you are doing the keyword research, you will know what the audience is searching for.
  3. When you analyze the keywords properly. It will be easier to target the right audience.
  4. Targeting specific keywords narrow down the searches to a specific niche or topic.
  5. Keywords make it easier to write on a certain topic. Keeping this in mind you should perform a proper keyword analysis before writing any post.
There are many tools that you can use to research keyword. Here are the 3 tools I personally like
  1. Google Keyword Planner (Free)
  2. SEMscoop (Freemium)
  3. SEMrush Use this link to get a free trial for 7 days)

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